Milan, Italy · Est. 2019
Our Story
A vision born where fashion meets movement
A vision born where fashion meets movement
In the autumn of 2019, within a quiet atelier just steps from Milan's legendary fashion district, Sophia Marchetti had a revelation. Having spent a decade crafting haute couture for Europe's most celebrated houses, she had grown restless with the divide between fashion and function — between the extraordinary garments she created and the way she herself wanted to live and move.
She gathered a small team of Italy's finest pattern cutters, textile engineers, and performance specialists, and posed a single question: what if luxury activewear were held to the same standard as haute couture? What if a legging were treated with the same reverence as a Chanel jacket? What if a sports bra were engineered with the same precision as a Ferrari engine?
The answer became Aurelia Active Couture — a brand that refuses to separate the beautiful from the functional, the artisanal from the athletic. Every garment begins as a sketch in our Milanese atelier and ends as a wearable masterpiece, tested by elite athletes and approved by the most discerning fashion editors in the world.
Every Aurelia garment is born in our Milanese atelier, cut by artisans whose families have shaped Italian fashion for generations. We source only the finest certified Italian fabrics, and every stitch is held to a standard that would satisfy the great fashion houses of Via Montenapoleone. This is not merely production — it is art.
We believe that the highest form of luxury is also the most responsible. Our fabrics are certified OEKO-TEX and GRS, our dyes are non-toxic, our packaging is fully recyclable, and our atelier runs on 100% renewable energy. We are committed to proving that excellence and sustainability are not a trade-off, but a single, unified aspiration.
Beauty without function is merely decoration. Every Aurelia garment undergoes rigorous biomechanical testing in partnership with elite athletes and sports scientists. Our proprietary four-way stretch fabrics, precision bonded seams, and zone-specific compression are engineered to enhance performance — because the most beautiful garment is one that performs perfectly.
We design against the tyranny of trends. Where fast fashion chases seasonal novelty, Aurelia pursues something more enduring: pieces that feel as relevant a decade from now as they do today. Our design language is rooted in architectural minimalism, elevated by Italian artistry, and refined through a singular commitment to proportion, texture, and form.
A graduate of Istituto Marangoni with a decade at Valentino and Gucci, Sophia founded Aurelia to fuse her passion for couture construction with her athletic lifestyle. Her vision: that women should never have to choose between beauty and performance.
Marco brings fifteen years of technical apparel engineering from Prada Sport and Moncler. His mastery of pattern construction and fabric technology gives Aurelia garments their signature precision — silhouettes that appear effortless because every millimetre has been considered.
A former competitive triathlete and sports biomechanist with a PhD from Politecnico di Milano, Elena leads our research and testing programme. She oversees every garment's performance certification, working directly with professional athletes across yoga, pilates, running, and strength disciplines.
Sophia Marchetti opens the Aurelia atelier at 15 Via Montenapoleone, Milan. The first collection — six pieces — sells out within 48 hours. Vogue Italia calls it "the most exciting debut in luxury sportswear in a decade."
Despite the global disruption of 2020, Aurelia opens its first international boutiques in Paris's 8th arrondissement and London's Mayfair. Demand exceeds all projections. Forbes profiles Sophia as a disruptive force in luxury fashion.
After 18 months of biomechanical research led by Elena Rossi, Aurelia introduces its proprietary Sculpt Technology™ — a precision compression weave engineered in collaboration with Politecnico di Milano. Athletes report a measurable improvement in performance metrics.
Aurelia receives B Corp certification, becoming one of only three luxury fashion brands in Italy to achieve this status. We transition to 100% renewable energy in our atelier and launch our first fully recycled performance fabric line.
Flagship stores open on Madison Avenue, New York and Omotesando, Tokyo. Harper's Bazaar names Aurelia the "Best New Luxury Brand." The SS23 collection, inspired by the Dolomites, becomes the brand's highest-selling to date.
Partnering with eight Olympic athletes, Aurelia's Paris campaign — "Performance is Poetry" — becomes one of the most shared luxury brand campaigns of 2024. Wallpaper* awards us the year's top Design Award for wearable innovation.
A limited Atelier Capsule — 25 hand-finished pieces, each signed by Sophia Marchetti — sells out in four minutes. The collaboration with architect Kengo Kuma produces our most awarded piece yet: the Crystalline Performance Jacket, now housed in the Milan Design Museum.
Our Spring/Summer 2026 collection — the most ambitious in our history — arrives as a celebration of seven years redefining luxury activewear. With 42 countries, 12 global boutiques, and an unwavering commitment to craftsmanship, the Aurelia era is only beginning.
Discover pieces that move as beautifully as they look
Shop the Collection